We get asked about the "best time" to post all the time. Of course, you need to know your audience and when they are looking!

Friday, June 14, 2019

What Are the Best Times to Post on Facebook in 2019?
Guest, adespresso.com

When Are the Best Times to Post on Facebook in 2019? This is one of those questions with no simple answer, silver bullet, or panacea.

With the growing complexity of Facebook’s ever-changing algorithm, finding the best times to post Facebook has never been more difficult.

But when you post on Facebook at the right times, you boost visibility and improve your overall results.

So how do you know which times are best for your brand? It’s all about understanding your industry, your followers’ behavior, and their preferences.

Let’s cut it to the bone right away: the right time for you to post on Facebook will be different than the right time for someone else to post on Facebook.

Many tools are available to help you find the information you need, but there’s also more competition in Facebook’s feed.

If you’re not creating content your audience loves, as well as posting it at the right times, you’ll have a hard time getting followers to engage.

But don’t worry, we’re here to help.

Is There A Single Best Time to Post on Facebook?

The short answer is no. While general guidelines can help you get started, every audience is unique.

The first step to finding the right times to post on Facebook for your brand is research.

Facebook Insights provides a wealth of information for you to comb through.

Best times to post on Facebook

Facebook Insights audience information example screenshot.

But understanding your audience is just the first step.

Because different kinds of content perform better when posted at different times, you must also regularly monitor and reevaluate your content and schedule

What Are the Best Times to Post on Facebook In General?

According to Pew Research, Facebook is consistently one of the most popular social media platforms, with 74% of users saying they use it daily.

That’s a significant amount of engagement from the start.

Become a part of their daily habit by timing your posts to show when your followers access the site.

Consider the following suggestions as general guidelines, as the most popular times may not be the best times for your audience.

Our partners at Hootsuite offer these guidelines for weekdays and weekends.

Best times to post on Facebook

The best time to post on Facebook during the week according to Hootsuite.

You’ll notice that Tuesday is absent. According to Amanda Wood,

"For us, Tuesdays are a bit behind other weekdays in terms of Facebook engagement, but 12 p.m. to 3 p.m. is still the most effective window on that day.”

Hootsuite also found that engagement rates increased on Thursdays and Fridays by 18%.

Best times to post on Facebook

The best times to post on Facebook during the weekend according to Hootsuite.

You also have a much smaller window on weekends, when your followers are likely engaged in more personal activities.

Note that the times we’re referencing are all timezone-agnostic.

(Side note: Hootsuite article also has great info about the best times to post on Instagram and Twitter, too, so check out that post.)

Two other popular social media companies suggest the best times to post on Facebook.

Buffer says it’s between 1 p.m. and 3 p.m. during the week and on Saturdays.

HubSpot says it’s between 1 p.m. and 3 p.m. Thursdays and Fridays.

Have you noticed the theme? Based on this research, the early afternoon is the best time to post on Facebook. Most people are just finishing up their lunch at this time, and easing back into their daily work-related tasks with a quick check of their feed.

But remember that these are suggestions based on general research.

If you’re marketing to an audience that doesn’t adhere to a strict 9 to 5 work schedule, for example, these posting times likely won’t be as effective.

When someone works a flex schedule that’s either earlier in the morning or later at night, they won’t be able to check Facebook during the middle of the day. For that audience, you’ll want to test out posting times that line up with their habits.

Coschedule actually compiled information from 20 different studies for their “best time to post” guide. They found that Sundays, Thursdays, Fridays, and Saturdays got more engagement than any other days, and that 3pm posts will get you the most clicks but 1pm posts will get you the most engagement.

Keep this in mind, and choose to share link-posts at 3 or later and engagement-focused posts (like “what’s your favorite flavor?”) at 1.

It’s also worth noting that B2C brands get great engagement on weekends, but B2B brands might not get that same attention. Put your hardest-hitting content on the weekdays if you’re a B2B business.

Now that we have a good baseline, let’s talk about how to optimize these times for your audience.

3 Strategies to Find The Best Times to Post on Facebook For You

There are a few different strategies you can use to find the best times for your audience.

The first, and probably the most effective, is with your Facebook Analytics.

With that information in hand, you can perform A/B tests to see how different types of content perform at different times. This is a great way to validate the information provided by your analytics.

It’s also a good idea to check in on your competitors. Understanding how they run their Facebook pages can provide insights into the industry expectations as a whole.

Let’s start by building a good base with your Facebook Analytics

Strategy #1: Use Facebook Analytics

Analytics help you gather insights into your audience’s behavior and demographics.

Best times to post on Facebook

Posts performance metrics in Facebook Analytics.

If you’re just getting started, look at the performance of individual posts to see which have gotten the most engagement. You’ll have to check time-stamps manually, but it’s a good way to get started understanding exactly which types of posts perform well at certain times.

For more established Pages, it’s easier to see when your audience is most active; just go to the Posts section of the Insights page. It will show you When Your Fans are Online. But remember to check for the timezone; this helps you experiment with the peak activity times for all of your audiences.

Best times to post on Facebook

Facebook Insights showing post performance by timezone.

We do this kind of research ourselves.

Take the AdEspresso University Facebook Group, for example. We found that this B2B group shows a significant decrease in engagement on the weekend.

Best times to post on Facebook

This tells us that important posts should only be scheduled for a weekday. And with the most posts, comments, and reactions happening on Wednesdays, posting our most important updates at that time is a good idea.

Now we know which day is best for this group, but what about the time?

Best times to post on Facebook

Popular post times over the past two months per Facebook Insights.

There’s a significant spike during 4 p.m. UK time (which is the timezone shown in the graph above). That translates to:

5 p.m. Europe

11 a.m. Eastern Standard Time

9 a.m. Pacific Standard Time

As an international group, we need to make sure that we’re offering content at the right time for as many members as possible. Posting during these optimal times would help us reach all three of these timezones at once.

We regularly post our most important and actionable content at around this time, including webinars, which require that people are actually in attendance to be successful.

So, if we have a really important post to schedule on Facebook, Wednesday at 11 a.m. EST would be the best time to post it.

All of this is a part of your audience research, but that’s not all you can do to find the best times to post on Facebook.

Strategy #2: Find Your Answers Through A/B testing

When you post the same content at different times, it helps you track which time is more effective for your audience.

This can help you test the times provided by Facebook Insights and gives you a way to see how content performance varies based on the time of day.

Use a scheduling tool like Hootsuite to set up these tests ahead of time and provide engagement metrics to track their success.

This is also a great strategy for your Facebook Ads, which are just as time-dependent as any other post you make

Strategy #3: Perform a Competitor analysis

Analyze your competitors to see what other people in your industry do when posting to Facebook. Track how they’re building their campaigns by following their business page.

Competitive analysis also shows you the different types of content you’re up against, and can help you differentiate yourself from the crowd

Final Thoughts

Well now it’s clear: the best times to post on Facebook- along Twitter and Instagram for that matter- depend on your specific audience and what types of services and products you offer to them.

As you’re building your Page, test out posting at different times and see what works best for you. Use the tools and strategies discussed above to find your optimal best posting times for the different types of content you post.

The data gathered from these strategies come together with your research to paint a picture of your audience, their preferences, and the best way to provide content to them at the right times.

Knowing when to post your content on Facebook can have a compounding effect on your audience engagement.

When your customers see the post at the right time, they’ll be more likely to like or share it. And that tells Facebook that their user is interested in this content, which will have a positive impact on its ranking.

And don’t forget to use scheduling tools like Hootsuite to deliver your content at the exact right moment.