4 Tips To Help Small Businesses Grow On Instagram
Dalit Saad and Adam Rosenberg, Forbes.com
1. Be In The Moment
Be in the moment by posting content during cultural events and social media holidays. Whether it's 4th of July or Pizza Day, share content that's relevant to your business and don't forget to use specific hashtags for the occasion. @BoxedWholesale, for example, created a basketball shoe made out of snacks to celebrate March Madness.
2. Involve Your Fans
Whether you have 500 or 50,000 followers, involve your fans. Their opinions matter and are vital to the growth of your business. By involving them in your decision-making process, you can get more insight on where to take your business, while also strengthening the relationship you have with your community. For example, @ShreebsCoffee, asked their community to chime in on what coffee roasts they’d like to see on the new menu for their Echo Park location opening this summer.
3. Share The Love
Bring new exposure to your business in an organic way by collaborating and cross-promoting with other businesses or influencers that align with your brand. For instance, if you’re in the jewelry business, collaborate with a fashion influencer that shares the same style and vibe to create content and share it on both accounts.
4. Give Back
Show appreciation to your community by giving back through a contest or giveaway. Remember to always be creative and not over sales-y. For example, if you’re a personal trainer trying to get new customers, create a 1-Minute Push-Up Challenge, where you ask your fans to post a video of the challenge on their feed with the hashtag you created. The winner can get featured on your account with a month of free personal training.