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Thursday, May 9, 2019

Website Design Tips for a More User-Friendly Experience

When you have a website, the ultimate goal is usually to accumulate a lot of visitors or make a lot of conversions. Unfortunately, that is also the goal for everyone else. And with over 200 million active websites out there today, you’ve got a lot of competition. While things like the content of your posts, your consistency, and your niche are important, there is one thing that stands above all else. Your site needs to be user-friendly.

If your site isn’t user-friendly, you will have a hard time getting users to stick around for more than the occasional visit. Not only is that hurting your site, but it is also helping out your competitor. As a result, you want to be sure that the user-friendliness of your site is something that is focused on. With that in mind, this article is going to look at a few web design tips for a more user-friendly experience on your site.

Make it Mobile-Compatible

Now more than ever, it is important to design with the mobile user in mind. In fact, over half of the worldwide website traffic was generated from mobile phones in 2018. Expect this to only get higher as more and more people use their phones for browsing the internet.

As a result, you not only need your site to work on mobile but also look great at the same time. If not, someone who accessed your site on mobile and was unimpressed is unlikely to check it out on their computer, where it would look better. While you don’t need a mobile-first design approach, you definitely need to think about it during the web design process. 

Efficient and Clear Navigation

One of the most important parts of great user experience is having clear navigation. Going from page to page and finding what a visitor desires should be easy on your site. Simple dropdown menus often work best, and they should be consistent from page to page.

Try to keep as few menu options as possible, as well, to avoid cluttered navigation. Each page should also be titled in a clear manner, no need for complex or overly confusing page names. There should be no guesswork when it comes to navigating your site, it should come easily to visitors.

Don’t Forget About Behind the Scenes

While the user experience has a lot to do with how the website feels and looks, it also has a lot to do with the performance of the site. If a site loads slowly, lags or simply doesn’t perform well, people are going to avoid it. Because of this, don’t forget about what goes on behind the scenes.

The back end of your site is just as important as the front end. You need to ensure the site is up, is responsive, loads quickly and doesn’t crash. Thankfully, there are several tools that can help you out. Finding the Best Website Monitoring Tools will allow you to always know the status of your site and what the average load time is. Many of these tools can also alert you when issues or events arise that could lead to downtime or other problems.

Keep it Simple

While you can technically do anything with your website, it is best to keep it simple. Your home page should be simple, content should be digestible and the visitor should never be confused or lost within your site. You should choose a nice clear color for your site’s theme, and keep it at least semi-consistent throughout.

While some companies can pull off a complex website with a lot of abstract designs, colors, and moving parts, this is no easy task. If you want the average user to have a good time on your site and enjoy their stay, it’s best to keep everything simple.

In conclusion, we hope this article has been able to help you learn how to create a more user-friendly website design. Your content can be great, but if your site isn’t designed well, you will struggle to get visitors.