Fresh Ideas

Your business is not immune from cyber threats, no matter the size.

Published Thursday, November 9, 2017
Small businesses at increasing risk of cyber threats Tiffany Holland, Roanoke.com In an auditorium at the Inn at Virginia Tech last month, small-business owners, professionals and technology experts shared horror stories. They weren’t tales of irate customers, unreliable vendors or poor employees, but of unseen villains that wreaked far more havoc more»

Great advice. We can help.

Published Friday, November 3, 2017
Stiff Competition: How To Get Your Small Business Noticed Online Jia Wertz, Forbes.com Whether you’re a new company or an established brand, it has long been difficult for small businesses to compete with larger companies. And the advent of the internet and search engine optimization (SEO) has only made the struggle more difficult. While there are more»

Close to MY heart!

Published Tuesday, October 31, 2017
We must do more to celebrate women small business owners Jane Campbell, thehill.com We must do more to celebrate women small business owners October is National Women’s Small Business Month. There’s big news happening every day, so why should we focus on women small business owners? Because women business owners—the vast majority of more»

We took our own advice...

Published Monday, October 30, 2017
We took our own advice and hired Mason Resnick Photography to take photos for our new website. Today was our photo shoot. So much fun! Stock Photos Vs. Original Photos for Your Business Web Site: Guess Which Wins? Mason Resnick, Masonresnick.com Stock photos are cheap. For a few dollars, you can get a generic photo with happy, smiling professional models. more»

You Should Be Blogging!

Published Monday, October 9, 2017
The Ultimate List Of Reasons Why You Should Be Blogging by Greetje den Holder, business2community.com Oh boy, there are so many reasons why you should be blogging. Just type in ‘blogging reasons’ in a search machine and you will find thousands of articles telling you why you should be blogging. Rather than being original this week, I want to more»

Email is the engine of digital marketing

Published Thursday, October 5, 2017
Email is the engine of digital marketing Simms Jenkins, forbes.com Email marketing reminds me a lot of the rail industry. The first railroad was a steam locomotive in Wales over 200 years ago. The automobile did not kill it nor did airline travel. Did they alter how it was used? Absolutely and, in some cases, forced innovation and change in their industry more»

Do you know how to create a Call-to-Action? We do!

Published Thursday, September 28, 2017
5 Essential Elements of a Call-to-Action Campaign Eben Carlos, tech.co Perhaps your website is getting more traffic lately, it’s still necessary to have a plan in place in order to convert visitors into leads. Without mincing words, call-to-action (CTA) is one of the most effective means to improve your conversion rate. Just as the name implies, CTA more»

We can help! 80 Percent...

Published Tuesday, September 26, 2017
80 Percent of Small Businesses Use Facebook for Marketing, New Survey Says Annie Pilon, smallbiztrendz.com About 80 percent of small business owners use Facebook for marketing, according to a recent study. That makes the iconic social media platform the most popular tool for small business marketers in the digital world and beyond. It’s more popular more»

Our website designs are mobile first. Here’s why…

Published Friday, August 25, 2017
Top 5 Ways Responsive Web Design Benefits Your SEO David Trounce, searchenginejournal.com We now live in a mobile-first era and are moving toward a mobile-first index. That’s because consumers are addicted to smartphone and tablets. And that isn’t changing any time soon. In this environment, responsive design is no longer an innovation. more»

The 8 Questions You Should Ask...

Published Monday, August 21, 2017
The 8 Questions You Should Ask for Small Business User Experience Success Itai Elizur, smallbiztrends.com Every time someone visits your website, they have a user experience – or UX. A UX is a user’s general attitudes and emotions about a website. Elements of a good UX include how well a website functions across all devices, the value of a more»

Social Media For Small Business

Published Monday, August 14, 2017
Social Media For Small Business: 6 Tips Ashley Ford, blogs.sap.com For many small businesses, the ability to be nimble and innovative can be as much of a burden as an opportunity. Uncertainty about where to begin with any new task can be strong. And when it comes to the wide world of social media, with new apps and channels popping up nearly every day, more»

9 Things Your Website May be Missing

Published Thursday, August 10, 2017
9 Things Your Website May be Missing Web City Design, linkedin.com Everything these days is mostly done online. With the help of internet, we can shop, look for information, and get social, market our business, all with the help of a few clicks of button. Thus, a website is one of the most powerful tool to grow a business and make it successful. The more»

Original photography or stock images? Interesting...

Published Monday, August 7, 2017
Stock Photos Vs. Original Photos for Your Business Web Site: Guess Which Wins? Mason Resnick, Masonresnick.com Stock photos are cheap. For a few dollars, you can get a generic photo with happy, smiling professional models. It makes your web site looks pretty. But if your goal is to drive new business and convert web site visitors into customers, stock more»

Adobe Starts the Death Clock on Flash...

Published Wednesday, August 2, 2017
Adobe Starts the Death Clock on Flash But What Impact Does it Have on Your Business? Michael Guta, smallbiztrends.com Adobe (NASDAQ:ADBE) has finally set the date for the death of Flash, and it is December 31, 2020. The pioneering technology was responsible for powering games and multimedia content on web pages. While it introduced a new level of more»

How to Skyrocket Your Startup’s Email Marketing Campaign

Published Monday, July 31, 2017
How to Skyrocket Your Startup’s Email Marketing Campaign Muhammad Azam, tech.co So, let’s start with a few facts. First off, every single dollar spent on email marketing brings $44 in return. Secondly, emails generate 50 percent more sales than other lead-generating methods. And last but not least, compared to social media, email marketing more»

Seven Goals to Set as a Small Business Owner in 2018

Published Tuesday, July 25, 2017
Seven Goals to Set as a Small Business Owner in 2018 Marc Nagao, blog.cisco.com You might think you have eons until 2018 arrives, but next year will be here faster than you think. Now is the perfect time to start planning your goals for the coming year so you can make your business stronger and more effective than ever before. Check out these seven goals more»

One Question You Need To Ask Before Starting A Small Business (And How To Answer It)

Published Wednesday, July 19, 2017
One Question You Need To Ask Before Starting A Small Business (And How To Answer It) Trent Innes, Forbes.com It took one question to encourage small business owner Michael McTeigue to quit his corporate job and launch his own company: Would you still do your job if you won the lottery? “When I said no, my colleagues replied, ‘Well, what would more»

Email Lists: Why Organic Lists Are Better Than Purchased Lists

Published Wednesday, July 12, 2017
Email Lists: Why Organic Lists Are Better Than Purchased Lists Julie Chomiak, business2community.com As you’re building your small business, promoting your products and services through email marketing campaigns is an excellent way to establish brand awareness and acquire new leads. When you’re just starting out, though, it can be tempting to more»

We Work with Realistic Expectations

Published Thursday, July 6, 2017
Is Your Website Taking Too Long to Finish? James Blackman, business2community.com “I need a website as soon as possible.” A statement we hear more and more as businesses recognize that a lack of online presence equates to a strong reduction in, well… customers in general. But what is it you should expect when asking for a website ASAP? more»

Writing Email Subject Lines That Get Readers to Open Your Emails

Published Thursday, June 29, 2017
Writing Email Subject Lines That Get Readers to Open Your Emails Zac Johnson, business.com Creating compelling email subject lines so readers want to open your email is both an art and a science. Zac Johnson offers five tips to use in your email marketing campaigns. Email marketing is huge, and it can build long-term loyalty quickly when done the right more»

8 Things Every Small Business Owner Needs to Know

Published Wednesday, June 28, 2017
8 Things Every Small Business Owner Needs to Know Kim Mickelsen, bozell.com Branding for a business—whether big or small—is no easy task. Here’s eight ways for a small business to make the most out of their brand: Ask for customer referrals. Don’t be shy about asking. If asked, most people are more than willing to give more»

Email Marketing Is Nearly 40 Years Old. How Can We Keep It Thriving?

Published Friday, June 23, 2017
Email Marketing Is Nearly 40 Years Old. How Can We Keep It Thriving? Michael Fisher, entrepreneur.com The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk from Digital Equipment Corporation. Thuerk sent an email promoting his company to roughly 400 people with an ARPANET address. While this first marketing email generated more»

4 social media marketing tips for small businesses

Published Wednesday, June 21, 2017
4 social media marketing tips for small businesses Reuben Yonatan, azbigmedia.com As a small business owner, you may not have the resources to hire a Social Media Coordinator, nor the time to handle those responsibilities yourself. However, social media is definitely here to stay and, at this moment at least, it is an indispensable marketing and more»

The 5 Steps You Need to Take to Create Customer-Centric Content

Published Tuesday, June 20, 2017
The 5 Steps You Need to Take to Create Customer-Centric Content Monica Montesa, business2community.com It’s no secret that creating relevant and valuable experiences for customers is key to the success of content. But why do so many brands struggle with regularly creating content that engages their target audience? I believe it has something to more»

Each of our websites has its own personality!

Published Wednesday, June 14, 2017
Is Your Website Personality Attractive Enough? Graham Jones, business2community.com When you land on a web page you instantly see what type of website is being presented. You will notice, within fractions of a second, whether it is serious, or fun. You can see whether it is simple or complex. You might also spot that the website is exciting. These are all more»