Fresh Ideas

Fall Is Coming: A Seasonal Marketing Strategy for Small Business Owners

Published Thursday, September 13, 2018
Fall Is Coming: A Seasonal Marketing Strategy for Small Business Owners Shannon Willoby, business2community.com Fall gives us cooler weather, pumpkin-spice lattes, and perhaps the greatest gift of them all: the holiday shopping season. From local festivals to online-shopping events dedicated to supporting small-business owners, now is your time to shine. more»

Wow! We remember all of these…

Published Wednesday, September 12, 2018
A nostalgic journey through the evolution of web design Jo Jung, theconversation.com The World Wide Web was invented almost 30 years ago by Tim Berners Lee to help people easily share information around the world. Over the following decades, it has changed significantly – both in terms of design and functionality, as well its deeper role in modern more»

Thank goodness for 3-day weekends. Enjoy!

Published Friday, August 31, 2018
Eight Ways Small Business Owners Can Take A Moment To Recharge Young Entrepreneur Council, forbes.com As a small business owner, you are the captain, someone ultimately responsible for nearly everything about your company. This means that as the chaos of everyday operations begin to get overwhelming, it can be difficult to find the time you need to step more»

Big--and useful--changes to Facebook pages. Need help navigating these changes? Give us a call!

Published Thursday, August 30, 2018
Facebook Announces New Update for Pages, Adding Recommendation Tools and Connection Options Andrew Hutchinson, socialmediatoday.com This is a big one - Facebook is rolling out a bunch of updates for business Pages in order to make it easier for local businesses in particular to maximize their exposure on the platform, and to utilize customer word of mouth more»

Facebook is changing again and it’s good for your business.

Published Thursday, August 16, 2018
4 Facebook Updates to Help You Market Your Local Business Conor Bond, businss2community.com With over 80 million small businesses using Pages to engage customers and drive growth, Facebook has become an indispensable resource for local advertisers. 1.6 billion people use Facebook to connect with small businesses, and the majority of these users visit more»

The Importance of Digital Marketing in 2018. We can help...

Published Tuesday, July 31, 2018
The Importance of Digital Marketing in 2018 Kristen Herhold, business2community.com Technology is integrated into our lives more than ever before. We own smartphones, conversational AI devices such as Amazon Alexa and Google Home, laptops, and tablets. With so many people online, it’s essential for businesses to be online as well. As our online more»

Not using email marketing? We can help.

Published Thursday, July 19, 2018
How to Craft an Email Newsletter That Gets Marketing Results Chandra Blouin, marketingprofs.com You thought email newsletters were a marketing tool of the past? Replaced by social media? Think again. Newsletters can be highly effective—much more so than social media—especially for B2B audiences. So don't leave them out of your media mix. Why more»

Some inspiration this morning, including this gem: “Do or do not. There is no try.” — Yoda

Published Tuesday, July 17, 2018
Small-business owners: Get inspired by these quotes Rhonda Abrams, app.com As a small-business owner, have you ever said, “I want to quit my job!” ... even though it’s your own company? Every small-business owner feels that way from time to time. We need some inspiration to refill our motivation tanks. I’m a big fan of more»

How is email marketing like rock ‘n roll?

Published Tuesday, July 10, 2018
Six Reasons Email Marketing Still Rocks (And Will Keep on Rocking!) Carnine Alexis, business2community.com What do email marketing and rock n’ roll have in common? Probably more than you imagine. Let’s start with some history. Email has been around since Ray Tomlinson sent the first person-to-person message back in 1971. Seven years later, a more»

We live by this: Good design is good business. Does your website need some work? Call us today.

Published Thursday, June 14, 2018
7 Proven Reasons Why Good Design is Good Business Arielle Kimbarovsky, 360advertisingweek.com Good design is good business. From dating apps to online shopping, we choose products, services and people based on beauty. Successful business owners know this well. According to Adobe, companies with a strong design outperform companies with a weak design by more»

8 Questions to Ask Yourself Before You Hit Send

Published Thursday, May 31, 2018
8 Questions to Ask Yourself Before You Hit Send Kristen Dunleavy, movableink.com Even veteran email marketers probably feel some trepidation when they finally send the message they worked so hard to perfect. While a mistake in a single email is not likely to doom your campaign, it’s natural to worry that you might have missed something – and more»

GDPR goes into effect today. Are you ready?

Published Friday, May 25, 2018
Businesses resort to desperate emailing as GDPR deadline looms Martin Belam, thegaurdian.com As the GDPR deadline approaches, businesses have been resorting to ever more desperate attempts to get users to open their emails. Some have opted for humour. Restaurant chain Wahaca asked users if they could “taco bout your data and your emails”. more»

Does your mobile site have these features? It does if Pressing Issues built it.

Published Monday, May 21, 2018
5 Tips for Great Mobile Web Design moz.com With the advent of smart phones and tablets, the mobile web has become more ubiquitous in the world of marketing. So what do you need to do to provide a quality mobile experience for customers while meeting and exceeding your goals? Lets ask Aaron from Spyder Trap! Mobile and SEO First, it’s good to get a more»

Good Email Design Really Does Make a Difference

Published Wednesday, May 16, 2018
Good Email Design Really Does Make a Difference Christina Crawley, forbes.com Email is as important as ever. While it’s not part of the latest generation of shiny digital marketing tools, it is still very much one of the most effective. Ahead of any social media handle, the email inbox remains the most coveted digital possession, being checked and more»

7 Ways Social Media Can Boost Your Email Marketing Campaign

Published Monday, May 14, 2018
7 Ways Social Media Can Boost Your Email Marketing Campaign Jason DeMers,allbusiness.com Few online marketing strategies exist in a vacuum. The online world allows for instant navigation, instant gratification, interconnected networking, and endless multitasking. It seems only appropriate that businesses take advantage of these qualities to tie their best more»

Want to Grow On Instagram? Here are some tips…

Published Thursday, May 10, 2018
4 Tips To Help Small Businesses Grow On Instagram Dalit Saad and Adam Rosenberg, Forbes.com 1. Be In The Moment Be in the moment by posting content during cultural events and social media holidays. Whether it's 4th of July or Pizza Day, share content that's relevant to your business and don't forget to use specific hashtags for the occasion. more»

Happy Birthday: It's The 40th Anniversary Of The First Marketing Email

Published Friday, May 4, 2018
Happy Birthday: It's The 40th Anniversary Of The First Marketing Email Ray Schultz, mediapost.com Are you the sentimental type? If so, here is something that should make you a bit misty eyed: Today is the 40th anniversary of the first unsolicited marketing email. Media reports are saying it’s the date of the first spam email. But that first commercial more»

It’s World Password Day today—time to change your passwords!

Published Thursday, May 3, 2018
It's Time to Stop It With the Terrible Passwords Angela Moscaritolo, entrepreneur.com With World Password Day coming up this Thursday, it's a good time to audit your password practices. If you base your passwords on easily obtainable personal information, or have a go-to password you use for multiple accounts, it's time to do better. But rest assured, more»

11 Quick Email Marketing Tips that Will Increase Your Response Rates

Published Wednesday, April 25, 2018
11 Quick Email Marketing Tips that Will Increase Your Response Rates Karen Repoli, business2community.com So take a look at your email marketing tactics and evaluate how you can improve. These tips will help. Use your name in the “from address” of your email marketing campaigns. Using your business name results in fewer opens because it more»

The 7 Legal Rules Your Emails Must Follow

Published Thursday, April 19, 2018
The 7 Legal Rules Your Emails Must Follow Susan Gunelius, Entrepreneur As an email marketer, you need to comply with laws that were put in place to protect consumers. While it might be tempting to buy a list of email addresses and just start sending messages to everyone on that list, this is a bad idea for a few reasons. First, you might be breaking the more»

Google is finally updating the Gmail web design. We can update yours…

Published Monday, April 16, 2018
Google is finally updating the Gmail web design Aryan Arora, pixelspot.net After years of Google’s same age-old design of the Gmail web-client, Google is finally planning to update it. The new design includes a new loading screen, inbox layout, addition of smart replies, and much more. The New Look The inbox screen is cleaner and follows more»

We make your customers say wow!

Published Wednesday, April 11, 2018
7 Ways to Boost Your Small-Business Marketing Kimberly de Silva, Entrepreneur Marketing is important to every business’ survival, whether it’s for the local business up the street or the mega-corporation that spreads across all continents. Unfortunately, for the former, marketing is often put on the back burner, as a small-business owner has so more»

5 Ways to Make LinkedIn Work for You

Published Monday, April 9, 2018
5 Ways to Make LinkedIn Work for You John Pojeta, thinkadvisor.com Social media marketing is so 2010, right? By now, you have heard a dozen gurus promise near-magical results if you incorporate Facebook or Twitter or LinkedIn into your marketing. We hear how powerful social media is so frequently that many of us have stopped believing in it. We made an more»

What is the Difference Between Advertising and Marketing?

Published Friday, April 6, 2018
What is the Difference Between Advertising and Marketing? Shawn Hessinger, smallbiztrends.com The difference between small business advertising and marketing is that advertising is a paid media placement to promote your business, i.e. buying an ad. Advertising is a specific technique and one part of marketing. Marketing in small business is a much broader more»

Consent Matters: What Facebook Could Learn From Email Marketing

Published Wednesday, April 4, 2018
Consent Matters: What Facebook Could Learn From Email Marketing Jess Nelson, mediapost.com The Federal Trade Commission has confirmed it is investigating Facebook for possible privacy violations, a result of last week’s revelations that Cambridge Analytica used data from 50 million Facebook users to target advertising to potential Trump supporters. more»

How buying a website is like car shopping

Published Monday, April 2, 2018
How buying a website is like car shopping Chris Manley, upstatebusinessjournal.com Have you ever felt intimidated when buying a car? If you’re like me, you’re not a freelance mechanic. You don’t follow the car industry with avid fascination, but you get to the point where your current wheels just aren’t cutting it and you need more»

What It Means To Personalize Your Email Messages

Published Monday, March 12, 2018
What It Means To Personalize Your Email Messages By Dave Charest, business2community.com It’s likely you’re doing everything you can to provide a great experience when you’re face to face with your customers. You often know their names, personal preferences, and you enjoy interacting with them.After doing business with you, they leave more»

Gardening leave: why are offices turning into botanical spaces?

Published Friday, February 23, 2018
Gardening leave: why are offices turning into botanical spaces? Josephine Moulds, thegaurdian.com Most offices have a few plants dotted around the place. Some companies, however, like to take things to extremes. Amazon has treehouses inside its offices, Microsoft employees work in treehouses in the woods; while Timberland’s headquarters has gardens more»

Did you know Email can boost Google ranking?

Published Tuesday, February 20, 2018
5 Ways Email Marketing Can Help Boost Ranking In a Hurry Syed Balkhi, entrepreneur.com What does email have to do with SEO? At first glance, you don’t see a relationship between these two platforms. But email actually helps boost SEO and website rankings in many different ways. Organic search and email are the two main channels that drive the most more»

When do you need a web developer?

Published Thursday, February 15, 2018
When do you need a web developer? Chris Smith, knowtechie.com If you’re building a new website for your blog or a small business, you have your work cut out for you. While it’s easier than ever to get started designing a great website on a budget, there are many instances when you need the helping hand of someone more experienced. If you more»

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” -Milton Glaser We build websites that wow!

Published Wednesday, January 24, 2018
Why should you consider making use of a Website Design Company? M. Saran, tgdaily.com “There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” -Milton Glaser There is no doubt that the rapid growth and global reach of the World Wide Web have shifted the emphasis from print media marketing to digital more»

Alexa and Constant Contact—perfect together!

Published Friday, January 19, 2018
Alexa, How Is My Email Campaign Doing? Dave Charest, constantcontact.com As a small business owner, you’re always on the move. Finding the time to sit down and look through your email results is important, but not always possible. With the new Constant Contact skill available for Amazon Alexa, you can get email results quickly without needing a more»

Email Marketing and Social Media are a natural combination. 2018 is here and we can show you how.

Published Monday, January 8, 2018
Email Marketing and Social Media: How To Combine Your Efforts In 2018 Brooke B. Sellas, business2community.com If email marketing and social media battled it out, who would win? Social media allows businesses to meet the consumer where they are but engagement and reach are quickly dwindling. Email marketing, however, has the reach, but only if you have a more»

I don’t believe in resolutions, but these are good tips for your business.

Published Thursday, January 4, 2018
7 small business resolutions for 2018 Rhonda Abrams, king5.com It’s that time of year again: Time for new year’s resolutions. Personal resolutions can be tough to keep — lose those pounds or quit smoking — but those of the small business variety can be a whole lot easier and bring you greater satisfaction and success by more»

How to Start Your Email Marketing

Published Tuesday, January 2, 2018
How to Start Your Email Marketing Angel Santos, huffingtonpost.com Here’s the question that’s on everyone’s mind when they start thinking about mailing lists: “Which service should I use?" You’ve probably wondered yourself, and maybe even spent a few hours (or days, or weeks) researching your options. Stop! This is not the more»

Love In The Inbox: Americans Are Tied To Email, Study Find

Published Thursday, December 28, 2017
Love In The Inbox: Americans Are Tied To Email, Study Finds Ray Schultz, mediapost.com Don’t believe reports that tell you email is a dying medium. On the contrary -- most Americans check their emails several times a day, and 78% expect to use it as much or more than they now do in five years, according to Inbox Report 2018, a study by Fluent, a more»

We've been talking about this "next step" from Google since 2016. Make your website mobile-first in 2018!

Published Wednesday, December 27, 2017
Google begins mobile-first indexing of sites to improve mobile search results Abner Li, 9to5google.com In late 2016, Google began experimenting with mobile-first indexing of Search results to provide an experience that better reflects how people now use the web. A year later, Google has provided an update on the effort that is now underway for a more»

Creative Subject Lines, my favorite topic!

Published Wednesday, December 13, 2017
7 Ways to Get Creative with Email Subject Lines Johanna Rivard, marketinginsidergroup.com Email is still king in digital marketing, but with all the marketing emails, personal, and work messages that people get in their inbox, it’s hard for any brand to stand out. There’s nothing more frustrating than creating a great email campaign only to more»

We help you navigate the FaceBook business waters!

Published Monday, December 11, 2017
12 Facebook Marketing Mistakes Your Small Business Should Avoid Chris Brantner, Nimble.com Now that Facebook has become the de facto social hub for just about everything on the web (or off), it’s more important than ever for small businesses to be able to harness the full power of Facebook or be left behind by those businesses who truly get social more»

Certainly worth repeating these 6 important items in email marketing.

Published Friday, December 8, 2017
Back to basics with these 6 tips for foolproof email marketing Joanna Milliken, marketingland.com In a world dominated by social and mobile, email marketing isn’t shiny and new. Yet it remains one of the most effective channels a company has for reaching its audience. The reason? US marketers report a median ROI of 122 percent from email more»

5 Things Successful People Do Over The Holiday Break

Published Tuesday, December 5, 2017
5 Things Successful People Do Over The Holiday Break Christine Michal Carter, forbes.com Last year, 15% of organizations closed their offices completely during the week between Christmas and New Year’s Day. Naturally for overworked, and exhausted milllennials, when granted the week off they’d prefer to catch up on household and leisure more»

Your business is not immune from cyber threats, no matter the size.

Published Thursday, November 9, 2017
Small businesses at increasing risk of cyber threats Tiffany Holland, Roanoke.com In an auditorium at the Inn at Virginia Tech last month, small-business owners, professionals and technology experts shared horror stories. They weren’t tales of irate customers, unreliable vendors or poor employees, but of unseen villains that wreaked far more havoc more»

Great advice. We can help.

Published Friday, November 3, 2017
Stiff Competition: How To Get Your Small Business Noticed Online Jia Wertz, Forbes.com Whether you’re a new company or an established brand, it has long been difficult for small businesses to compete with larger companies. And the advent of the internet and search engine optimization (SEO) has only made the struggle more difficult. While there are more»

Close to MY heart!

Published Tuesday, October 31, 2017
We must do more to celebrate women small business owners Jane Campbell, thehill.com We must do more to celebrate women small business owners October is National Women’s Small Business Month. There’s big news happening every day, so why should we focus on women small business owners? Because women business owners—the vast majority of more»

We took our own advice...

Published Monday, October 30, 2017
We took our own advice and hired Mason Resnick Photography to take photos for our new website. Today was our photo shoot. So much fun! Stock Photos Vs. Original Photos for Your Business Web Site: Guess Which Wins? Mason Resnick, Masonresnick.com Stock photos are cheap. For a few dollars, you can get a generic photo with happy, smiling professional models. more»

You Should Be Blogging!

Published Monday, October 9, 2017
The Ultimate List Of Reasons Why You Should Be Blogging by Greetje den Holder, business2community.com Oh boy, there are so many reasons why you should be blogging. Just type in ‘blogging reasons’ in a search machine and you will find thousands of articles telling you why you should be blogging. Rather than being original this week, I want to more»

Email is the engine of digital marketing

Published Thursday, October 5, 2017
Email is the engine of digital marketing Simms Jenkins, forbes.com Email marketing reminds me a lot of the rail industry. The first railroad was a steam locomotive in Wales over 200 years ago. The automobile did not kill it nor did airline travel. Did they alter how it was used? Absolutely and, in some cases, forced innovation and change in their industry more»

Do you know how to create a Call-to-Action? We do!

Published Thursday, September 28, 2017
5 Essential Elements of a Call-to-Action Campaign Eben Carlos, tech.co Perhaps your website is getting more traffic lately, it’s still necessary to have a plan in place in order to convert visitors into leads. Without mincing words, call-to-action (CTA) is one of the most effective means to improve your conversion rate. Just as the name implies, CTA more»

We can help! 80 Percent...

Published Tuesday, September 26, 2017
80 Percent of Small Businesses Use Facebook for Marketing, New Survey Says Annie Pilon, smallbiztrendz.com About 80 percent of small business owners use Facebook for marketing, according to a recent study. That makes the iconic social media platform the most popular tool for small business marketers in the digital world and beyond. It’s more popular more»

Our website designs are mobile first. Here’s why…

Published Friday, August 25, 2017
Top 5 Ways Responsive Web Design Benefits Your SEO David Trounce, searchenginejournal.com We now live in a mobile-first era and are moving toward a mobile-first index. That’s because consumers are addicted to smartphone and tablets. And that isn’t changing any time soon. In this environment, responsive design is no longer an innovation. more»

The 8 Questions You Should Ask...

Published Monday, August 21, 2017
The 8 Questions You Should Ask for Small Business User Experience Success Itai Elizur, smallbiztrends.com Every time someone visits your website, they have a user experience – or UX. A UX is a user’s general attitudes and emotions about a website. Elements of a good UX include how well a website functions across all devices, the value of a more»

Social Media For Small Business

Published Monday, August 14, 2017
Social Media For Small Business: 6 Tips Ashley Ford, blogs.sap.com For many small businesses, the ability to be nimble and innovative can be as much of a burden as an opportunity. Uncertainty about where to begin with any new task can be strong. And when it comes to the wide world of social media, with new apps and channels popping up nearly every day, more»

9 Things Your Website May be Missing

Published Thursday, August 10, 2017
9 Things Your Website May be Missing Web City Design, linkedin.com Everything these days is mostly done online. With the help of internet, we can shop, look for information, and get social, market our business, all with the help of a few clicks of button. Thus, a website is one of the most powerful tool to grow a business and make it successful. The more»

Original photography or stock images? Interesting...

Published Monday, August 7, 2017
Stock Photos Vs. Original Photos for Your Business Web Site: Guess Which Wins? Mason Resnick, Masonresnick.com Stock photos are cheap. For a few dollars, you can get a generic photo with happy, smiling professional models. It makes your web site looks pretty. But if your goal is to drive new business and convert web site visitors into customers, stock more»

Adobe Starts the Death Clock on Flash...

Published Wednesday, August 2, 2017
Adobe Starts the Death Clock on Flash But What Impact Does it Have on Your Business? Michael Guta, smallbiztrends.com Adobe (NASDAQ:ADBE) has finally set the date for the death of Flash, and it is December 31, 2020. The pioneering technology was responsible for powering games and multimedia content on web pages. While it introduced a new level of more»

How to Skyrocket Your Startup’s Email Marketing Campaign

Published Monday, July 31, 2017
How to Skyrocket Your Startup’s Email Marketing Campaign Muhammad Azam, tech.co So, let’s start with a few facts. First off, every single dollar spent on email marketing brings $44 in return. Secondly, emails generate 50 percent more sales than other lead-generating methods. And last but not least, compared to social media, email marketing more»

Seven Goals to Set as a Small Business Owner in 2018

Published Tuesday, July 25, 2017
Seven Goals to Set as a Small Business Owner in 2018 Marc Nagao, blog.cisco.com You might think you have eons until 2018 arrives, but next year will be here faster than you think. Now is the perfect time to start planning your goals for the coming year so you can make your business stronger and more effective than ever before. Check out these seven goals more»

One Question You Need To Ask Before Starting A Small Business (And How To Answer It)

Published Wednesday, July 19, 2017
One Question You Need To Ask Before Starting A Small Business (And How To Answer It) Trent Innes, Forbes.com It took one question to encourage small business owner Michael McTeigue to quit his corporate job and launch his own company: Would you still do your job if you won the lottery? “When I said no, my colleagues replied, ‘Well, what would more»

Email Lists: Why Organic Lists Are Better Than Purchased Lists

Published Wednesday, July 12, 2017
Email Lists: Why Organic Lists Are Better Than Purchased Lists Julie Chomiak, business2community.com As you’re building your small business, promoting your products and services through email marketing campaigns is an excellent way to establish brand awareness and acquire new leads. When you’re just starting out, though, it can be tempting to more»

We Work with Realistic Expectations

Published Thursday, July 6, 2017
Is Your Website Taking Too Long to Finish? James Blackman, business2community.com “I need a website as soon as possible.” A statement we hear more and more as businesses recognize that a lack of online presence equates to a strong reduction in, well… customers in general. But what is it you should expect when asking for a website ASAP? more»

Writing Email Subject Lines That Get Readers to Open Your Emails

Published Thursday, June 29, 2017
Writing Email Subject Lines That Get Readers to Open Your Emails Zac Johnson, business.com Creating compelling email subject lines so readers want to open your email is both an art and a science. Zac Johnson offers five tips to use in your email marketing campaigns. Email marketing is huge, and it can build long-term loyalty quickly when done the right more»

8 Things Every Small Business Owner Needs to Know

Published Wednesday, June 28, 2017
8 Things Every Small Business Owner Needs to Know Kim Mickelsen, bozell.com Branding for a business—whether big or small—is no easy task. Here’s eight ways for a small business to make the most out of their brand: Ask for customer referrals. Don’t be shy about asking. If asked, most people are more than willing to give more»

Email Marketing Is Nearly 40 Years Old. How Can We Keep It Thriving?

Published Friday, June 23, 2017
Email Marketing Is Nearly 40 Years Old. How Can We Keep It Thriving? Michael Fisher, entrepreneur.com The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk from Digital Equipment Corporation. Thuerk sent an email promoting his company to roughly 400 people with an ARPANET address. While this first marketing email generated more»

4 social media marketing tips for small businesses

Published Wednesday, June 21, 2017
4 social media marketing tips for small businesses Reuben Yonatan, azbigmedia.com As a small business owner, you may not have the resources to hire a Social Media Coordinator, nor the time to handle those responsibilities yourself. However, social media is definitely here to stay and, at this moment at least, it is an indispensable marketing and more»

The 5 Steps You Need to Take to Create Customer-Centric Content

Published Tuesday, June 20, 2017
The 5 Steps You Need to Take to Create Customer-Centric Content Monica Montesa, business2community.com It’s no secret that creating relevant and valuable experiences for customers is key to the success of content. But why do so many brands struggle with regularly creating content that engages their target audience? I believe it has something to more»

Each of our websites has its own personality!

Published Wednesday, June 14, 2017
Is Your Website Personality Attractive Enough? Graham Jones, business2community.com When you land on a web page you instantly see what type of website is being presented. You will notice, within fractions of a second, whether it is serious, or fun. You can see whether it is simple or complex. You might also spot that the website is exciting. These are all more»