9 Things Your Website May be Missing

Thursday, August 10, 2017

9 Things Your Website May be Missing
Web City Design, linkedin.com

Everything these days is mostly done online. With the help of internet, we can shop, look for information, and get social, market our business, all with the help of a few clicks of button. Thus, a website is one of the most powerful tool to grow a business and make it successful. The biggest blunder that people make in building a website is by not including various components that could lead to a bad user experience. Thus the following stubs must be included in a website to make it rich and effective.

1. Responsive Web design

In this present era, approximately 85% of the internet users are surfing via mobile phones or tablets. So, one must need to make sure that the website looks and performs just like the desktop version. The need for a responsive website is because:

  • Google ranks those websites that are highly mobile-friendly
  • 85% of people use mobile devices for searching online. Thus, if the page loading speed is slow and the website is not compactable on mobile devices, then it would lead to bad user experience.

2. Call To Action Words

The most common thing that websites fail to feature is a recognizable Call to Action button. Many people make websites in order to generate business. Thus the main goal is to attract more and more people towards the business through an attractive website. In order to make a visitor to reach, it is essential to include call to action words which will prompt the user to take the service what the website is providing. CTA buttons should be prominently placed, and must be contrast colored.

3. Authentic Photos

People can easily make out whether the website is using original or stock photos and videos. It is generally more expensive and time-consuming when the website is using authentic an original photos and videos on the web pages. This can make you stand-out of the competition. High-quality, unique creative media will make the website look professional.

4. Contact Information

Most of the businesses fail to add vital contact information. The company’s info should be easy to find and access. We actually display our contact info on the bottom of several of our site’s pages. Visitors have to do is to scroll down and everything they need must be right there. The website must have important info that they can use to reach via e-mail, phone, address, etc. You should include a contact form that’s practical and easy for visitors to use.

5. Proper Hosting

Hosting can sometimes be a second thought when a company launches its new website. Once the website is launched, people often go for the cheapest hosting available and assume everything will go on smoothly. Afterwards, websites often encounter problems that could result in many issues degrading for the business. The website could lose revenue if the site goes down and ranked low on SEO if the site is slow. It can also be prone to serious security and malware attacks if not properly protected.

6. Blog Section

Many companies do not see the value of a blog, but a blog section is a great way for visitors to gain some insight into your company. They are also a great way to promote your business because you can advertise each blog post on social media. Keep your topics well-rounded. Not every post has to be all business—you can have fun with your writing. Try to be knowledgeable and informative, but always remember that people want to know they’re dealing with real people on the other side. Don’t be afraid to let your personality show.

7. Social Media Integration

It is also now a standard practice for every business to have a social media presence. Social media provides convenient channel to communicate with your customers. With the help of Social Media people can give recommendations to their friends, and share their content with people they are connected. Social media can be incorporated in your website in the form of widgets of different social media like Facebook, Twitter, Google+, LinkedIn, StumbleUpon, Reddit, etc and thus use profile link of the website or the business under those accounts.

8. Testimonials

Testimonials are a great way to earn trust of potential customers on your website. A real review of your company could be the spark that inspires someone to take action. Incorporate high-quality video testimonials if you want to add to the authenticity even more. Word-of-mouth marketing is free, so give people a great experience and they will gladly spread the word.

9. About Us

The about section of most websites is among the top pages visited by the visitor. For many online customers the “About Us” section is just as important as the pages outlining the products and services that are on offer. This is perhaps above all else, is an opportunity to build trust. It should provide a concise history of the company, details on ‘who you are’ and ‘what you do’, and should be written in such a way that it reflects the culture of company.

One can also include specific information about the employees that make up a company. This instills a sense of transparency and openness that potential customer would love to see.